Patty Ross, CEO

Patty has spent 20 years helping the wine industry gain traction online. In 2004, she joined Inertia Beverage Group (now WineDirect) as their first employee, training clients on their winery software. She eventually helped with Biz Dev and Marketing before leaving and starting her own business, helping wineries with virtual wine club, customer support and marketing. She has worked with wineries and winery associations across California and a few out-of-state.

She helps other industries grow their brands including restaurants, financial, legal, education, health and beauty, motorsports, landscape design, cbd/cannabis, political activism, non-profits, and more.

California Wine Marketing, and her other business, Golden State Marketing, were founded in 2006.

Patty enjoys teaching classes on various marketing topics for SCORE chapters across the country, SBDC offices, Los Angeles Business Source Centers,  several Women Business Centers, chambers of commerce, as well as private organizations. She has also been invited to speak at several private conferences. 

Patty is also a marketing consultant for two Los Angeles Business Source Centers and is a marketing advisor for the Los Angeles Area Chamber of Commerce Resilient Business Advising Program mentoring business owners.

Patty believes in getting involved in the local community by serving on boards and volunteering her time helping small businesses. 

Patty served as Marketing Director on the Central Coast California board of NAWBO (National Association of Women Business Owners) 2019-2020, and served as Chapter President for NAWBO Los Angeles 2020-2021.

She served as Co-Chair of the Small Business, Labor, and Employment Committee for Biz Fed Los Angeles in 2021 and currently serves on the board of the Venice Chamber of Commerce and as Membership Director of NAWBO Los Angeles.